
WELCOME TO THE VIRTUOUS BRAND!
What does it mean to be Virtuous?
To be virtuous is to live with integrity, lead with purpose, and hold yourself to a higher standard. That’s the heart of The Virtuous Brand—a lifestyle rooted in intention, excellence, and care.
I’m Shelly, Founder and President of The Virtuous Brand. My daughter, Zaniya, proudly serves as Vice President. Together, we’re building more than a skincare line—we’re creating a legacy of love, leadership, and living virtuously, one product at a time.


GOOD MORNING WASHINGTON
The Virtuous Brand was proudly featured on Good Morning Washington, shining a spotlight on our mission and commitment to clean, intentional skincare.
Watch the full feature here.
LA FASHION MAGAZINE
Forever grateful for our feature in The LA Fashion Magazine's Summer Beauty Must Haves June 2019!


BEST SELLERS
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Self Care is a Virtue
- Vendor
- Virtuous Shea Butter
- Regular price
- $54.00
- Sale price
- $54.00
- Unit price
- per
