About The Virtuous Brand

Welcome to The Virtuous Brand, where luxury skincare meets empowerment and self-love. We are Shelly and Zaniya, a mother-daughter duo with a passion for crafting handmade, high-quality skincare products. As the President of The Virtuous Brand, I, Shelly, am proud to lead our mission to elevate skincare routines with products made from the finest natural ingredients. But what truly makes our story special is Zaniya, my brilliant eleven-year-old daughter, who serves as the Vice President of our company.

For me, skincare isn’t just about moisturizing—it’s about self-love. When you care for your skin, it taps into deeper feelings of confidence. It’s about feeling good, smelling good, and looking good—each step of the skincare routine is a moment of self-care that boosts your inner confidence. The love and fulfillment I receive from self-care and skincare is truly what inspired me to create The Virtuous Brand. I wanted to handcraft my own line of skincare products, hoping that others would experience the same joy, healing, and confidence that I do.

When I chose The Virtuous Brand as the name for my business, I wanted it to reflect this journey. I wanted it to represent not just the high standards we hold for our products, but also the values of integrity, self-love, and confidence that I believe should guide every part of our lives—whether it’s in how we care for our skin, our hearts, or our community.

Now that you've learned all about us, we can't wait to learn more about you! Be sure to show us your Virtuous Shea Butter using the hashtag #thevirtuousbrand on Instagram and Facebook